Photo: Courtesy of Lotte Cinema
Lotte Cinema has partnered with the webtoon platform Bomtoon to launch ‘Spring Cinema Town,’ blending the worlds of cinema and webtoons to deliver an immersive entertainment experience for fans.
Under the concept of ‘Spring Cinema Town,’ six popular Bomtoon webtoons have been reinterpreted into cinematic content. This long-awaited project breathes fresh life into familiar stories, appealing to webtoon and movie enthusiasts alike.
The event is based on a storyline where webtoon characters and moviegoers gather in one shared universe during Bomtoon’s 10th-anniversary special screening. Spin-off-style movie concept illustrations reimagining the original works will also be unveiled.
Limited-edition merchandise will be available exclusively at Spring Cinema Town. Commemorating Bomtoon’s 10th anniversary, seven special items, including acrylic dioramas, character stands, holographic movie tickets, and a unique scriptbook set, have been prepared.
Additionally, surprise fan events will be held at Gongcha on the 7th floor and Film Cafe on the 5th floor of Lotte Cinema World Tower.
‘Spring Cinema Town’ will run from December 27 to January 12 on the 7th floor of Lotte Cinema World Tower.
A Lotte Cultureworks representative stated, “We aimed to create a unique experience by integrating Bomtoon’s popular IPs into a theater setting. We will continue collaborating with various content creators to present fresh and trendy spaces for our customers.”